Good branding is at the heart of any good business. In an already adverse startup industry, it's hard to set apart your company with the rest. Learn from the best to fully comprehend building a brand for your startup!

About Speaker:

Mendiola B. WiryawanMDA Brand Experience

Mendiola Wiryawan is a Brand Experience Consultant / Designer, and the author of Dictionary of Brand, a Dictionary for Branding first in Indonesia. He began his career as a professional designer in 2000. Mendiola founded his own company under the name MDA Brand Experience in 2004. Mendiola has managed projects of national and multinational brands such as HSBC, Sinarmas Consumer Product (Pristine, Filma, Palmboom), Jawapos Group, Kompas-Gramedia, HSBC, Shell Bitumen, WWF, we, Metropolitan Land, etc. He is also active as a conference speaker, jury, and the author of Brand and Design in various medias. Mendiola is a co founder of Graphic Design Forum Indonesia (FDGI) in 2003 and became chairman of the first period. Mendiola also won several design awards such as: Best Brand Design Computer Arts UK, Indonesian Graphic Design Award (IGDA), Pinastika Award, Logo Lounge, Packaging of The World, etc.

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