Just like companies and products, a country also needs a clear branding direction. The process will include an evaluation of its strengths and weaknesses, as well as designing the right strategy to communicate its uniqueness and characteristics to the global marketplace. Good nation branding will certainly give a good impact on the country's economic and social development. On this occasion, Edy Galaxcy, Design Director of DM ID, will share about his exprience when he was involved in a project by Myanmar Tourism Federation in 2011 to promote Myanmar as a tourism destination through the nation branding approach.