SPEAKER:

Martin Niens

Digital Strategist (Guest Mentor)

We have finished creating our strategy for an effective campaign and have used our creativity for development and reaching our target audiences. Now we are moving to discuss about the platform we used, particularly digital platform, and learn how to implement it.

As the world nowadays breaths in digital, it is important for businesses to always adapt and communicate properly with the customers. In collaboraiton with TBWA\Indonesia, in this class we will gain more insight about digital potential in Indonesia while learning about building the right digital path for our business campaign.

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You will learn:

– The importance and potential of Digital in Indonesia

– Digital Campaign case study

– How to create a campaign in digital space

– Choosing the right platform for your campaign

– Strategy for social media optimization (Facebook, Twitter, and Instagram)

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What to Bring?

– Stationery

– Laptop/Mac

– Questions about business

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Project Output:

Digital Strategy Canvas/Template

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Target Learners:

– Start Up Owners

– University Students

– Employees / Employers

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Ticket Price: IDR 295.000 

(including certificate and meals)