SPEAKER:

Andreas

Creative Group Head of TBWA\Indonesia

After we finished crafting our strategy to achieve our objective to our target audiences on the previous class, in this class we will develop more about the creativity in achieving out business objective through making a campaign. It is about thinking beyond border while staying true to the brand itself.

In collaboration with TBWA\Indonesia, through this class we will learn about the value of having creativity and how to generate it into comprehensive selling points in our business.

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You will learn:

– The importance of Creativity when developing a campaign

– Creative Campaign case study

– Translating a Campaign Brief into a Big Idea

– Crafting a Campaign Line/Tagline

– Develop a Communication Template for your business (Visual Hierarchy, Tone & Voice, Etc)

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What to Bring?

– Stationery

– Laptop/Mac

– Questions about business

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Project Output:

Creative Idea Canvas/Template

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Target Learners:

– Start Up Owners

– University Students

– Employees / Employers

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Ticket Price: IDR 295.000 

(including certificate and meals)