Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers and support your business and brand growth. However, marketers often make the mistake of diving into social media without a clear plan. And yet, many entrepreneurs are finding that social media can be a bit of a mystery and quite a chore to manage. At best, this is a waste of time – and at worst, it can lead to a PR disaster.
This workshop is all about helping you to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing. As well as thinking through the important components of a strong social media content strategy so that you have a clear idea of what to create and where and when to post.
Founder of lingkaran, Social Media Enthusiast and Strategist
You will learn:
– Social media function and role
– Social media platform deep dive
– Social media step by step guide
– Social media best practices
– Common mistake in social media
– Social media management and reporting tools
– Important things to remember about social media
Develop a Solid Social Media Strategy
Participants will split up into 3 groups. Each group will choose their own scenario and will need to collaborate to develop a solid social media strategy, including goals and direction, strategy, brand voice, persona, and last but not least is content pillars.
– Fresh Graduate
– Business Owner
– Marketeer / Digital Marketeer
– People who work related / closely with social media
What to bring?
– Noted book
– Stationery —
Ticket Price: IDR 295,000
(including certificate and light meals)