Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers and support your business and brand growth. However, marketers often make the mistake of diving into social media without a clear plan. And yet, many entrepreneurs are finding that social media can be a bit of a mystery and quite a chore to manage. At best, this is a waste of time – and at worst, it can lead to a PR disaster.

This workshop is all about helping you to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing. As well as thinking through the important components of a strong social media content strategy so that you have a clear idea of what to create and where and when to post.

About speaker:

Wendy Pratama

Founder of lingkaran, Social Media Enthusiast and Strategist


You will learn:

– Social media function and role

– Social media platform deep dive

– Social media step by step guide

– Social media best practices

– Common mistake in social media

– Social media management and reporting tools

– Important things to remember about social media


Project Output:

Develop a Solid Social Media Strategy

Participants will split up into 3 groups. Each group will choose their own scenario and will need to collaborate to develop a solid social media strategy, including goals and direction, strategy, brand voice, persona, and last but not least is content pillars.


Target Learners:

– Fresh Graduate

– Entrepreneur

– Business Owner

– Marketeer / Digital Marketeer

– People who work related / closely with social media


What to bring?

– Laptop

– Noted book

– Stationery —

Ticket Price: IDR 295,000

(including certificate and light meals)