Lingkaran: SOCIAL MEDIA BRANDING AND STRATEGY FOR YOUR STARTUP BUSINESS by Wendy Pratama



Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers and support your business and brand growth. However, marketers often make the mistake of diving into social media without a clear plan. And yet, many entrepreneurs are finding that social media can be a bit of a mystery and quite a chore to manage. At best, this is a waste of time – and at worst, it can lead to a PR disaster.

This workshop is all about helping you to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing. As well as thinking through the important components of a strong social media content strategy so that you have a clear idea of what to create and where and when to post.

About speaker:

Wendy Pratama

Founder of lingkaran, Social Media Enthusiast and Strategist

 —

You will learn:

– Social media function and role

– Social media platform deep dive

– Social media step by step guide

– Social media best practices

– Common mistake in social media

– Social media management and reporting tools

– Important things to remember about social media

 —

Project Output:

Develop a Solid Social Media Strategy

Participants will split up into 3 groups. Each group will choose their own scenario and will need to collaborate to develop a solid social media strategy, including goals and direction, strategy, brand voice, persona, and last but not least is content pillars.

 —

Target Learners:

– Fresh Graduate

– Entrepreneur

– Business Owner

– Marketeer / Digital Marketeer

– People who work related / closely with social media

 —

What to bring?

– Laptop

– Noted book

– Stationery —

Ticket Price: IDR 295,000

(including certificate and light meals)