Introducing Bramasta Dwi Saka -
Bramasta is passionate about UI/UX movement in Indonesia and has gained several experiences throughout his career. He became an evangelist for several startups and communities in his homebase in Yogyakarta.
Introducing Indah Putri -
Indah Putri has expertise as a business analyst in several startups during her career including Rocket Internet, PM at Zalora, User Interface tester at Setipe.com, and also Co-founded WikiDPR.com. Currently, she is the lead UX researcher ensuring data driven design.
About the UX Research Data Brewing Session -
This December at #SharingatConclave we brought a relatively heavy subject that not so many people at present currently jump into, that is, Data Brewing. Research can be quite tedious and remarkably challenging and a long process. Before that, if you stayed tune in our instagram - you’d see that our Sharing at Conclave events are not just Speaker to Audience based, but more of a gathering and networking hub to congregate and spill your hearts desires about topics that you might be passionate about or are intrigued about. For instance, Indah shared with us her method of research flow at the UX Unite company which start off with first identifying questions, objectives and hypothesis. What is it that you or your company is trying to achieve with this data and what good does it give you or your company? Followed by research planning, the background, objectives, hypothesis, approach & methodology, sample structure, size, timeline and budget. Once those points are provided and sorted through, the conduction of the research takes place, the participants of your team are recruited and data is gathered. And so on and so forth, once that has been completed you begin your presentation to stakeholders and brief with designers.
Think that’s all? There’s more, after Indah so generously gave the audience some insight on the thought process and overall procedure on how to collect data, an expert from gojek goes through a type of case study that helps us collect data that is more homogenous, she states her concern that most data collected by companies are still to broad and heterogenous. To combat this, you need two things: Typical Demographics and Psychographics. She elaborated on a Gojek user who is A. 22 Years Old, B. Working, C. Flexible Budget, etc. which she uses as an example on how to grasp this target market for gojek with its many applications. An eventful and knowledge spillover night it was. Can’t wait for many more interesting topics to come in the near future of 2017!